TEMPTRESS STOUT - TEMPTATION

Temptress Imperial Milk Stout has long been Texas’ #1 stout, but with sales slipping in 2024, our objective was to reignite excitement for the brand. We leaned into the idea of temptation(It’s in the name right) and built a campaign that invited people to “explore temptation” across multiple channels.

Social media featured video and static content that teased the beer’s allure, while a microsite mimicked a dating app, letting fans discover their perfect match and learn more about the stout. We extended the theme to dating apps like Tinder with playful ads encouraging users to swipe right on Temptress, and for off-premise engagement, we partnered with local bars to host a live Temptress Dating Game, giving drinkers the chance to explore temptation in person and find not just their perfect beer, but their perfect match.

DENNY’S - OPEN TO ANYTHING

OBJECTIVE: To drive awareness of Denny’s being open 24/7 and to spotlight the launch of three new influencer-created menu items: The Very Fruity Pancakes, Jala-Bac Burger, and Cookie Dough Pancakes.

IDEA:
We set out to redefine what it means to be OPEN. At Denny’s, being open is more than just our hours, it’s a mindset. It means being open to being yourself, with whoever you want, creating freely, and enjoying it all over the food you love.

To bring this idea to life, we partnered with six culturally diverse influencers, each with a substantial and engaged following. We rolled out the campaign in three phases:

• TEASERS – Short videos that redefined the meaning of “open” as well as plate teasers. We launched the campaign on 2-24.

• INTRODUCTIONS – We unveiled the six influencers behind the movement.

• CREATIONS – Each influencer introduced their unique dish, co-created with Denny’s chefs and rooted in their personal story.

DENNY’S - ALL YOU CAN EAT BACON

OBJECTIVE: Inform consumers of the new ALL YOU CAN EAT BACON for breakfast promotion.

We didn’t want to create the typical television commercial since the target consumer (Millennials and Gen Z) don’t respond to traditional advertising. We wanted to create an experience. We developed bus signage informing the consumer of the promotion but we added a twist. Everyone loves the smell of bacon so we added Cooked Bacon Fuel Fragrance to every bus with the signage. Consumers would smell bacon and then crave bacon as they noticed the signage on the buses.

CLOAK BEER - GOOD TIMES

We all hit the bar looking for a good time and ice-cold beers, wild laughs, zero stress. But let’s face it: one minute you’re living it up, the next you’re tagged in some cringe photo you didn’t see coming… busted vibe. Congrats, you’re now a meme.

Not anymore. Cloak is the world’s first beer can designed to protect your privacy and amplify your fun by blocking unwanted photos during your night out. The Cloak can features an impressive 98% total reflectivity, thanks to its construction from one of the world’s most reflective materials (high-purity aluminum). This specially engineered aluminum has a mirror-like finish and is designed with precise photometric qualities to control light. When a camera flash hits the can, it reflects the light in a way that disrupts and obscures part of the photo.

So go ahead and enjoy your night without worrying about surprise snapshots. Cloak, the beer that keeps the fun times high and your exposure low. Drink up, blend in, and party like the camera’s never rolling.

SUNBURST - BURST OF FUN

OBJECTIVE: Generate excitement and awareness for Sunburst American Wheat Ale by leveraging the word "Burst" from its name. Instead of a conventional beer launch, we aimed to create an immersive experience that embodied the feeling of an intense, irrepressible emotion or impulse “a true burst of fun”.

To achieve this, we designed simple yet intriguing cards with the phrase “Bored? Turn it up.” These cards were strategically placed in bars and venues across the city on a Friday night. Each card featured a QR code that, when scanned, led users to a text prompt asking, “Do you want to turn up your night?”

Those who responded with “yes” triggered a party bus dispatched to their location via the Dynamic QR code’s GPS. The bus transported them to an abandoned warehouse, where an unforgettable experience awaited.

Upon arrival, guests stepped into a surreal space with walls adorned with vibrant yellow flowers and a striking blue door. Passing through the door, they were immersed in an electrifying atmosphere featuring Sunburst American Wheat Ale, an incredible DJ spinning the hottest tracks, and an unforgettable night of high-energy entertainment.

LAKEWOOD MIX PACK - MIX & MINGLE

Lakewood Brewing launched the Seduction Variety Pack with the “Ultimate Mix & Mingle” campaign, blending music, flavor, and creativity. Through the “YOU DJ MIXER” app, consumers created mashups that mirrored the pack’s diverse flavors, sharing their mixes on Instagram where the community voted. Top entries were featured on a dedicated Spotify channel, with winners earning prizes like headphones and branded merch.

The campaign extended beyond digital with interactive packaging (DIY smartphone speaker), in-store displays with QR codes, and a social media push using #UltimateMixContest and #SeductionVarietyPack. Tutorials, user highlights, and engagement posts kept momentum high, while the Spotify collaboration amplified reach.

This multi-channel approach drove participation, community engagement, and sales, creating a fun, memorable brand experience.

GOLDEN CHICK - FLETCHER’S

OBJECTIVE: Inform the people of Dallas that the only place to get Fletcher’s Corny Dogs during Covid (2020) was at Golden Chick since the Texas State Fair had been canceled.

2020 is a year that many want to forget. Covid-19 and the cancellation of everyone in North Texas’ favorite Fall festivity, The State Fair of Texas. And the cancellation of the State Fair meant the cancellation of that iconic meat on a stick, the Fletcher’s Corny Dog. But Golden Chick and Fletcher’s weren’t going to allow an Autumn to pass without people getting their corny dogs. They teamed up for a collaboration to sell the famous corny dogs in 100s of Golden Chick locations throughout Texas.

We launched the campaign shortly after the press blitz to keep the buzz going.

BUDWEISER - FOO-FOO DRINK DISORDER / CANNES LIONS

OBJECTIVE: Convince consumers to drink beer instead of hard alcohol

The beer category as a whole was losing market share to hard alcohol. The assignment was to develop a campaign that would slowly get consumers to change their behavior and chose beer over hard alcohol. The first thing we did was to visit over 30 bars so we could study consumers and their habits. We also conducted on-premise focus groups to get a better understanding of the consumer mindset.

We created a campaign to create awareness of a fictional syndrome while simultaneously providing its cure, “Don’t drink Foo-Foo drinks (Hard Alcohol), drink Bud instead.” By highlighting various disorders caused by drinking Foo-Foo drinks, we put a clear message before the consumer and, even though the disorders are fictional, the lasting impression was positive.

The campaign was a success and Anheuser-Busch as well as the beer category as a whole saw positive results. Through constant reminders of the consequences of drinking Foo-Foo drinks, we achieved the goal of shifting attitudes and, in the end, altered the outcome when consumers are faced with a choice of drinks.

SHORT FILM

LEANING TOWER OF DALLAS

OBJECTIVE: Use the unfortunate occurrence of the Tower not coming down and turn it into as positive for the DE LA VEGA Capital Development company.

On Feb 16th, a routine demolition of an 11- story building was scheduled to commence. Unfortunately the tower did not come down as planned. The Leaning Tower of Dallas immediately became a local phenomenon the people of Dallas could not only interact with, but also unite around to appreciate the symbol of resilience this building represented.

Our strategy was to develop a social community where The Leaning Tower of Dallas was not just a random occurrence, but a personality and character eager to share its story with anyone interested in listening. We provided The Leaning Tower its very own Twitter handle: @leaningtower and created an emotional connection with people on Twitter.Local celebrities began to interact with the Leaning Tower, and the account even inspired a spin-off of The Wrecking Ball that failed so many times to bring down the Tower.

VISIT DALLAS - EXPERIENCE DALLAS LIKE NEVER BEFORE

OBJECTIVE: Make Dallas a destination millennial's want to visit.

Instead of taking the traditional tourism approach we decided to create an experience for the viewer. We created an interactive short film where the viewer had control where in the city of Dallas to go to as well as what to do. In the process of watching and interacting with the film the viewer would learn about the things you can do in Dallas as well as how much fun they could have in Big D.

SWEATER WEATHER - UGLY SWEATER

OBJECTIVE: Launch the Sweater Weather brand and get peoples attention from the get go.

For the Launch of Sweater Weather we wanted to create excite around the brand. We knew that the consumer target prefers experiences over traditional marketing so we created an Ugly Sweater contest on Instagram. The ugliest sweater would win a personal snow day. Sweater Weather launched in October so there was no snow, so we created a snow day with several snow machines that showed up at the individuals house and made it snow.

TEMPTRESS NITRO - UPSIDE DOWN

OBJECTIVE: Introduce the New Temptress Nitro and get people excited about this new beer.

We wanted to make sure we had a successful launch especially since we were getting good placement in stores. Nitro beers need to be poured upside down to get the best pour. We wanted the perfect pour to be at the core of our communication. We took advantage of the challenges that already exist on social media and we created our own. We created the Upside Down Challenge where people would need to film themselves pouringTemptress Nitro upside down. A winner was selected and won a plethora of Temptress Nitro merchandise.

INDIO BEER - DO YOUR THING

This was an approach for Indio Beer. The executions were developed to give Indio Beer an underground appeal to a very unique consumer, the Urban Young Professional. We used different media to get the message across and connect with consumers. The power wash stencils got some attention.

This was an approach for Indio Beer. The executions were developed to give Indio Beer and underground appeal to a very unique consumer, the Urban Young Professional. We used different media to get the message across. The power wash stencils got some

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LOGO DESIGN

GRAPHIC DESIGN

GRAYSON TEXAS BLENDED BORBON

OBJECTIVE: Develop the strategy, name, bottle design and website for Grayson Texas Blended Bourbon

The new bourbon needed a name, story, and identity. We created the positioning playbook and landed on Grayson, simple yet sophisticated, rugged yet refined. The brand’s look and feel followed: Grayson Green with gold accents, a tagline, and hand-numbered bottles to showcase its small-batch craft. Everything came together on a splash page that introduced the brand’s character. The result? Grayson sold out online in 90 minutes and cleared shelves at Spec’s within two days. A testament to the power of product and design working hand in hand.

PRINT ADVERTISING

SHOTZ ENERGY - TIRED?

To accelerate brand awareness, as a new entrant to the category, Shotz (a 2oz. multi-flavored energy shot) needed sharply highly targeted messaging working in synergy with broader high-visibility branding. First, a college poster campaign was deployed in major university campuses. This sought to rapidly generate awareness with heavy-users 18-24 males, defined through research as the primary target, and emphasizing the benefit of overcoming the fast pace of this segment’s intense academic and social lifestyle. College events were also used for an extensive sampling program. Complementing the college poster and activation efforts, magazine ads and billboards were used for broader mass appeal and for driving the Small But Powerful positioning.

MISSING

Floyd’s is a regional barbershop chain appealing to urban trendsetters who view the large national chains (e.g. Tony & Guy) as impersonal, pretentious and not catering to the average, younger segment. Floyds’ growth has arisen from a sense of being perceived as hip and local. Thus, to generate awareness of several new locations, a simple Missing Person poster campaign was deployed within the first week of the stores’ opening. The posters included pull off tabs with a phone number. When people called they heard a pre-recorded message with information on all of Floyd’s services. A simple tactic to create rapid awareness with limited resources.

PLUMBING PROBLEM?

With a perceived parity among plumbing companies, Willco Plumbing sought to change the conversation with consumers. The decision was made to humanize Willco and give it a very approachable personality. Hence, the campaign was built around the simple, friendly inquisitive nature of good neighbors.

TONGUE PIERCING

Although sustained as a cult-brand among teens, Hotlix needed to expand its franchise and work its way into the mainstream palate. Not an easy charge when each candy has an insect embedded in it. To do so, a magazine campaign was developed to educate new consumers about the thrilling surprise inside.

ANY KIND OF PET

Fruitables Pet Foods challenged us to inform consumers that their pet treats were available for assorted types of animals vs traditional pet marketers focused on the large dog-cat segment. The solution was the creation of new breeds of animals that rapidly established Fruitables’ portfolio of products for many types of pets while maintaining its healthy-treat positioning. Additionally, fun-filled pet owner speed-dating activations took place across key markets.

SMALL BUT POWERFUL

Shotz Energy was entering into a category that is saturated with well known big brands that provided large carbonated energy drinks. We wanted to establish that bigger isn’t necessarily better. Although Shotz Energy comes in a small 2oz bottle it will still gives you a great boost of energy. We created several billboards that not only introduced Shotz Energy to the consumer but also touted the products benefits.

SPEAK YOUR MIND

In a category that continued to be impacted by secondary import brands and passing fads, Anheuser-Busch re-introduced Tequiza to compete in this specific market niche. Combining a quality, brew, a hint of lime and a dash of tequila’s agave nectar, Tequiza has become the beer that combines the sociability of beer with the badass attitude of tequila. This combination of insights led to the creation of the Speak Your Mind & Drink Your Beer essence of the brand that, clearly, holds nothing back.

NEED A BOOST

Creating brand aware ness of the Shotz™ Energy brand was imperative to establish Shotz™ as a formidable player in the category. In order to catch the consumer’s attention I developed a guerilla campaign where the consumer lives. Random sidewalks were chosen based on the foot traffic of Shotz™ 18 to 24 consumer demo. Chalk drawings of stair steps were illustrated on sidewalks to create brand awareness as well as remind consumers that they never know when they might need an energy boost.

CLUELESS

In addition to its standard price & item advertising, True Value (regional hardware retailer) needed to create traffic generating ideas. Power-tool safety instruction surfaced as the idea to pursue. The core male purchaser thought of himself as well versed in power- tool safety. However, research also uncovered that few had received formal instruction on this crucial topic. The strategy came to life in light-hearted executions that demonstrated the consequences of incorrect use. We must point out that no illustration was seriously injured in the creation of this ad.

GO GET VAX

The objective was to get adults to get vaccinated by going to gogetvax.com. When it came to getting vaccinated we knew that we needed to connect with adults since they are the decision makers not only for them but for their kids as well. We also knew that kids were scared to loose their parents to covid. We designed and provided children’s books that illustrated how the parents could be hero’s in their kids eyes by getting vaccinated.

GO GET VAX

Go Get Vax wanted to inform everyone how easy it was to get tested at one of their facilities. We used a guerilla style tactic in places where individuals needed to touch buttons in order to convey how easy it was to get tested. This had a duel effect. It helped individuals understand how easy it is to get tested for covid but it did it when getting infected is top of mind.

BROADCAST & DIGITAL CONTENT

CANNES LIONS

CASE STUDY

CONTACT

JAIME ANDRADE | CREATIVE DIRECTOR - ART DIRECTOR | 214•208•2845 | jaimeandrade014@gmail.com | LINKEDIN