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    <loc>https://www.strikeidea.com/our-story</loc>
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    <lastmod>2026-03-06</lastmod>
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      <image:title>I'M PASSIONATE ABOUT SOLUTIONS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>I'M PASSIONATE ABOUT SOLUTIONS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>I'M PASSIONATE ABOUT SOLUTIONS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>I'M PASSIONATE ABOUT SOLUTIONS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>I'M PASSIONATE ABOUT SOLUTIONS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>I'M PASSIONATE ABOUT SOLUTIONS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>I'M PASSIONATE ABOUT SOLUTIONS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>I'M PASSIONATE ABOUT SOLUTIONS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59109ca7b8a79b2147b9a45d/2a880c1f-b597-49ce-8ee4-0a5c7dbf1c5a/Visit-Dallas-Image-4.png</image:loc>
      <image:title>I'M PASSIONATE ABOUT SOLUTIONS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59109ca7b8a79b2147b9a45d/e20c29c8-7c6e-4e15-9a34-37a13377bb7a/Sweater-Weather-Contest.png</image:loc>
      <image:title>I'M PASSIONATE ABOUT SOLUTIONS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59109ca7b8a79b2147b9a45d/e50ccdb9-48d1-4859-9c57-14d912a3616e/Upside-down-Challenge-phone.png</image:loc>
      <image:title>I'M PASSIONATE ABOUT SOLUTIONS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59109ca7b8a79b2147b9a45d/ee36626d-b806-4302-a06c-5155f4c93e81/Indio.png</image:loc>
      <image:title>I'M PASSIONATE ABOUT SOLUTIONS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>I'M PASSIONATE ABOUT SOLUTIONS</image:title>
      <image:caption>SHOTZ ENERGY WEBSITE DESIGN OBJECTIVE: Design a website that informed consumers about the Shotz Energy products and allowed them to purchase the product with the click of a button. This was a fun project. I designed an energetic feel to the website using the existing colorful packaging pallet. The color vibrancy set the tone for an exciting consumer experience.</image:caption>
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    <image:image>
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      <image:title>I'M PASSIONATE ABOUT SOLUTIONS</image:title>
      <image:caption>SHOTZ ENERGY APP OBJECTIVE: Develop a program that will generate trial of the Shotz Energy shot product. We developed an app that would award consumers for reaching walking goals. The more they walked the more they saved. The app would keep track of the distance walked and would generate a digital coupon that could be used at any 7 Eleven where the Shotz Energy product was sold.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59109ca7b8a79b2147b9a45d/1612127847475-7B4N5NSF2Y7M13A7K2MM/efebad56332227.59a9bdebebb3b.jpg</image:loc>
      <image:title>I'M PASSIONATE ABOUT SOLUTIONS</image:title>
      <image:caption>BARK BROTH DISPLAY AD OBJECTIVE: Introduce the Bark Broth line that is available at Target. Bark Broth makes any dog meal better by not only giving it more flavor but by also adding a gravy like texture to dry dog food. Consumers can now purchase Bark Broth at Target, their favorite one stop shop. Display Ads were placed on pet adoption websites in order to promote trial. Consumers adopting pets are usually first time pet owners and are always looking for advice on what to feed their pets. A dedicated website was also developed in order to provide recipes using Bark Broth.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59109ca7b8a79b2147b9a45d/1536522281655-3CEBQNU3I6OE94ZYV6VQ/PH1-Display-Ad.gif</image:loc>
      <image:title>I'M PASSIONATE ABOUT SOLUTIONS</image:title>
      <image:caption>GO TIME ENERGY DISPLAY AD OBJECTIVE: Educate the professional athlete consumer that Go Time Energy has been certified as a Sports Nutrition Product. Professional sports athletes must go through testing for banned substances. Go Time has been tested by the Informed Choice association for a broad range of substances that are banned in sports and has been certified to be clean of banned substances. This Display AD not only created brand awareness but also directed the consumer to the official Informed Choice website. Ad placement was key since we were trying to reach the professional athlete. Display ads were placed on websites with high professional athlete traffic. Each display ad was tailored to depict the sport of the particular website.</image:caption>
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      <image:title>I'M PASSIONATE ABOUT SOLUTIONS</image:title>
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      <image:title>I'M PASSIONATE ABOUT SOLUTIONS</image:title>
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      <image:title>I'M PASSIONATE ABOUT SOLUTIONS</image:title>
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      <image:title>I'M PASSIONATE ABOUT SOLUTIONS</image:title>
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      <image:title>I'M PASSIONATE ABOUT SOLUTIONS</image:title>
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      <image:title>I'M PASSIONATE ABOUT SOLUTIONS</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59109ca7b8a79b2147b9a45d/b513c25f-70df-4523-b7c1-0be69834b6a6/Grayson-Scroll.png</image:loc>
      <image:title>I'M PASSIONATE ABOUT SOLUTIONS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59109ca7b8a79b2147b9a45d/9be566a5-d098-4254-9b13-c5a35da81988/LBC-MENU-WEB-FINAL.png</image:loc>
      <image:title>I'M PASSIONATE ABOUT SOLUTIONS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59109ca7b8a79b2147b9a45d/39993b3b-b5c5-458b-8f41-e935b94eb7db/TGI-Menu-Web.png</image:loc>
      <image:title>I'M PASSIONATE ABOUT SOLUTIONS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59109ca7b8a79b2147b9a45d/c22520a3-d107-4f81-8222-59d736752b57/D-Menu-Web-Final.png</image:loc>
      <image:title>I'M PASSIONATE ABOUT SOLUTIONS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59109ca7b8a79b2147b9a45d/782b4d33-4ea1-4366-80d1-4a81a26e0606/Beer-design.png</image:loc>
      <image:title>I'M PASSIONATE ABOUT SOLUTIONS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>I'M PASSIONATE ABOUT SOLUTIONS</image:title>
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      <image:title>I'M PASSIONATE ABOUT SOLUTIONS</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59109ca7b8a79b2147b9a45d/1497371190020-E01259V7ZSOBMNR7YBET/herbs_trading.png</image:loc>
      <image:title>I'M PASSIONATE ABOUT SOLUTIONS</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59109ca7b8a79b2147b9a45d/1497712528712-6W21QG6FRRDBMHSTGPWN/flor-Box-Alt.png</image:loc>
      <image:title>I'M PASSIONATE ABOUT SOLUTIONS</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59109ca7b8a79b2147b9a45d/1536000659337-R6L9T0CFCY7QJNVPGXWB/Chocolate.png</image:loc>
      <image:title>I'M PASSIONATE ABOUT SOLUTIONS</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59109ca7b8a79b2147b9a45d/1536066787743-7G6NWQ6PWY2SNL7TKJMY/Smoove-Image.png</image:loc>
      <image:title>I'M PASSIONATE ABOUT SOLUTIONS</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59109ca7b8a79b2147b9a45d/1536064536783-NFKSQOMVKOCR1YOVOIDV/Turn-It-Up.png</image:loc>
      <image:title>I'M PASSIONATE ABOUT SOLUTIONS</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59109ca7b8a79b2147b9a45d/1498785774500-JCPC0HEX8YBACYNJBCTO/Shotz-Big-Eyes-Poster.png</image:loc>
      <image:title>I'M PASSIONATE ABOUT SOLUTIONS</image:title>
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      <image:title>I'M PASSIONATE ABOUT SOLUTIONS</image:title>
      <image:caption>MISSING Floyd’s is a regional barbershop chain appealing to urban trendsetters who view the large national chains (e.g. Tony &amp; Guy) as impersonal, pretentious and not catering to the average, younger segment. Floyds’ growth has arisen from a sense of being perceived as hip and local. Thus, to generate awareness of several new locations, a simple Missing Person poster campaign was deployed within the first week of the stores’ opening. The posters included pull off tabs with a phone number. When people called they heard a pre-recorded message with information on all of Floyd’s services. A simple tactic to create rapid awareness with limited resources.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59109ca7b8a79b2147b9a45d/1534784282565-299NS369T369GQLVW4ZD/Floyds-Green-Guerilla.png</image:loc>
      <image:title>I'M PASSIONATE ABOUT SOLUTIONS</image:title>
      <image:caption>PLUMBING PROBLEM? With a perceived parity among plumbing companies, Willco Plumbing sought to change the conversation with consumers. The decision was made to humanize Willco and give it a very approachable personality. Hence, the campaign was built around the simple, friendly inquisitive nature of good neighbors.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59109ca7b8a79b2147b9a45d/1534784869616-7T748M0RFWHUGEUKGXB2/Willco-Fix-it-yourself.png</image:loc>
      <image:title>I'M PASSIONATE ABOUT SOLUTIONS</image:title>
      <image:caption>TONGUE PIERCING Although sustained as a cult-brand among teens, Hotlix needed to expand its franchise and work its way into the mainstream palate. Not an easy charge when each candy has an insect embedded in it. To do so, a magazine campaign was developed to educate new consumers about the thrilling surprise inside.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59109ca7b8a79b2147b9a45d/1612131570700-5BIJ0IN9JFLBX0QQTUDH/Hotlix-Ad.jpg</image:loc>
      <image:title>I'M PASSIONATE ABOUT SOLUTIONS</image:title>
      <image:caption>ANY KIND OF PET Fruitables Pet Foods challenged us to inform consumers that their pet treats were available for assorted types of animals vs traditional pet marketers focused on the large dog-cat segment. The solution was the creation of new breeds of animals that rapidly established Fruitables’ portfolio of products for many types of pets while maintaining its healthy-treat positioning. Additionally, fun-filled pet owner speed-dating activations took place across key markets.</image:caption>
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      <image:title>I'M PASSIONATE ABOUT SOLUTIONS</image:title>
      <image:caption>SMALL BUT POWERFUL Shotz Energy was entering into a category that is saturated with well known big brands that provided large carbonated energy drinks. We wanted to establish that bigger isn’t necessarily better. Although Shotz Energy comes in a small 2oz bottle it will still gives you a great boost of energy. We created several billboards that not only introduced Shotz Energy to the consumer but also touted the products benefits.</image:caption>
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      <image:title>I'M PASSIONATE ABOUT SOLUTIONS</image:title>
      <image:caption>SPEAK YOUR MIND In a category that continued to be impacted by secondary import brands and passing fads, Anheuser-Busch re-introduced Tequiza to compete in this specific market niche. Combining a quality, brew, a hint of lime and a dash of tequila’s agave nectar, Tequiza has become the beer that combines the sociability of beer with the badass attitude of tequila. This combination of insights led to the creation of the Speak Your Mind &amp; Drink Your Beer essence of the brand that, clearly, holds nothing back.</image:caption>
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      <image:title>I'M PASSIONATE ABOUT SOLUTIONS</image:title>
      <image:caption>NEED A BOOST Creating brand aware ness of the Shotz™ Energy brand was imperative to establish Shotz™ as a formidable player in the category. In order to catch the consumer’s attention I developed a guerilla campaign where the consumer lives. Random sidewalks were chosen based on the foot traffic of Shotz™ 18 to 24 consumer demo. Chalk drawings of stair steps were illustrated on sidewalks to create brand awareness as well as remind consumers that they never know when they might need an energy boost.</image:caption>
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      <image:title>I'M PASSIONATE ABOUT SOLUTIONS</image:title>
      <image:caption>CLUELESS In addition to its standard price &amp; item advertising, True Value (regional hardware retailer) needed to create traffic generating ideas. Power-tool safety instruction surfaced as the idea to pursue. The core male purchaser thought of himself as well versed in power- tool safety. However, research also uncovered that few had received formal instruction on this crucial topic. The strategy came to life in light-hearted executions that demonstrated the consequences of incorrect use. We must point out that no illustration was seriously injured in the creation of this ad.</image:caption>
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      <image:title>I'M PASSIONATE ABOUT SOLUTIONS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59109ca7b8a79b2147b9a45d/1664928979234-KBGPYIL20AKV0MUCHLQF/Corona-Sticker2.png</image:loc>
      <image:title>I'M PASSIONATE ABOUT SOLUTIONS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59109ca7b8a79b2147b9a45d/1664928468295-7AD0YD68EGDB5TU83QYC/Corona-Elevator-button.png</image:loc>
      <image:title>I'M PASSIONATE ABOUT SOLUTIONS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2017-05-08</lastmod>
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